Amsterdam Brewery
Easy Drinking

THE ASK
Redesign Amsterdam Brewery's easy drinking portfolio to appeal to both craft beer aficionados as well as the casual beer drinker. And at the centre of it all is the newest member of the easy drinking portfolio – 3 Speed Lager.

THE SOLUTION
We created a new brand around 3 Speed Lager that's the right balance of craft brew hipster and modern design without losing the heritage of Amsterdam Brewery. From there, we updated the look of Amsterdam Blonde and Big Wheel to match. And in the end created a simple yet recognizable design system for Amsterdam’s easy drinking beer portfolio.