Bad Etiquette
Apparel

THE CHALLENGE
As a Creative Director, ironically you don’t really get to create much. So I looked for a passion project that allowed me to flex my creative muscles. 

THE RESULT
I created a streetwear line that allowed me to design, write, art direct, film, edit, produce events, connect on social, advertise, sell, learn, become an entrepreneur, network, have a fashion show, and get a little notoriety while doing it.