Truss
Beverages

THE ASK
Help Truss Beverages launch 5 new cannabis beverage brands, in a relatively unfamiliar space. Although edibles have been legal for a year, there are very few cannabis beverages on the market, and even less people who have experienced them.

Truss Beverages is a partnership between Molson and HEXO (a Canadian LP). And although each has its own following respectively, no one really knows these 5 new brands. So the goal was education, connection and an introduction to the world of cannabis beverages.

THE SOLUTION
We created 5 distinct brands on social, each with their own look, design system and tone of voice. We used a mix of photography, animation, and IG Stories to start conversations around flavours, terpenes, food pairings and occasions. We also used the platform to educate Canadians about THC, CBD, 1:1, onset times and of course the importance of responsible consumption.

At the end of the day, we helped Canadians discover the right cannabis beverage for them – Little Victory, House of Terpenes, Mollo, Veryvell and XMG.