Truss Beverages
Holiday Campaign

THE ASK
Develop a holiday campaign for Truss Beverages and it's 5 cannabis beverage brands – Little Victory, House of Terpenes, Mollo, Veryvell and XMG. Our goal was to introduce Canadians to the new product line up while reminding them to consume responsibly this holiday season.

THE SOLUTION
We created a holiday campaign tailored for 2020 by reminding Canadians that it’s ok to ease into the Holidays this year and celebrate on your own terms. Whether that means taking it one day at a time, ditching old Holiday traditions, or making new ones of your own. 

The campaign comes to life in social, print, digital and in dispensaries – creating a one of a kind holiday campaign for a one of a kind holiday season.