CFL

THE ASK
Rebrand the CFL to appeal to a younger, casual fan while not alienating the hardcore fan who has followed the league for years. 

THE SOLUTION
Create a timeless logo and brand that can last for years to come. Something simple, yet smart that can be easily adapted to any medium – print, web, jerseys, astroturf, etc.

In addition we created a modern, content-first website with a robust CMS that allows each team to bring their news, videos, photos and scoreboards to the forefront.  

And lastly, we created a content series that showcases the lighter side of the CFL that a younger audience could relate to.