Walmart
Canada

THE CHALLENGE
Walmart’s existing social content was essentially a catalogue focused on deals and product photography. Which as we know, doesn’t appeal to Canadians on Instagram, Pinterest or Facebook.

THE SOLUTION
We did a social audit, created a content strategy, developed pillars, and got to work. Our focus was to create content that’s authentic to the platform, adds value, starts conversations, and inspires our busy millennial moms.